To say 2020 was tough would be an understatement. Let’s not dwell on the past, we were all there! Let’s talk about 2021! Ah yes, resolutions, new beginnings, expiring gym memberships. 2021 is a fresh start. This year, we do away with wasteful packaging and the endless flow of corporate-branded trinkets. Instead, we welcome more useful, sustainable, and eco-friendly merch.
Heres a look at the top 5 trends expected for 2021 in the promotional goods industry….
1. Eco-Friendly Merchandise & Packaging
According to this particular study, almost 90% of the world believes climate change is real, and most of those people feel that we will be able to avoid the worst of it if we start making drastic changes. You can expect to see many more companies leaning towards eco-friendly and sustainable options when it comes to the apparel and packaging they put their logo on.
2. Gifting & Direct Mailers
With companies like Square, Slack, and Twitter announcing that they’re ditching the traditional office setting and embracing remote work indefinitely, there has been an uptick in the need for fulfillment, storage, and direct mailing services. That means that marketing teams will be sending many more direct, customized mailers and gifts, rather than ordering swag in bulk and physically handing it out themselves.
3. Ethically & Sustainably Sourced Products
Here’s a trend we’re excited about. GT Nexus conducted a survey of more than 1,100 U.S. consumers and found that 45% said they would happily pay more for products sourced under ethical and sustainable means.
With findings like this, companies are inclined to believe ethical sourcing practices are not only good for the welfare of workers and the environment but also a smart business tactic.
If you’re interested in learning more about creating ethically sourced branded merch, contact us.
4. Health & Wellness Swag
It is normal to feel stressed or overwhelmed during uncertain times. This pandemic has made everyone confront some heavy facts about themselves, and many of us have had to overcome obstacles we didn’t even know were there. 2021 is going to be all about self-care, reinstating good habits and routines, and slowly mending the pieces of our “normal” lives back together.
5. Work From Home Merch
It’s been an interesting journey for many of us to learn to work from home. Staying motivated and connected is a struggle, and companies are learning to cope with this too. Expect to see more company swag this year being produced with the effort to help connect, motivate, & comfort work-from-home employees.