If your gifting platform was acquired, your service will not change immediately, which gives you time to review your options before renewal. Sendoso acquired Alyce in February 2024 and Postal in April 2025, and both continue to operate as named product lines. There is no announced sunset for either. What there is, publicly, is a commitment to unify the Sendoso, Alyce and Postal experiences under one interface over time.
In practice, unifying products over time usually means customers end up on the acquirer's platform.
What actually happened
- February 2024 — Sendoso acquires Alyce, adding AI-driven gift personalisation built on recipient interest data.
- April 2025 — Sendoso acquires Postal, adding a simpler interface aimed at SMB and People Ops, plus branded swag and company-store capability.
- Since — both run as "Alyce by Sendoso" and "Postal by Sendoso". Integration is rolling out gradually.
What acquisition means for you
Watch the product roadmap
Watch where new features are released. When the acquired product stops receiving significant updates and new features appear on the parent platform first, that shows the product direction, whatever has been announced. This usually happens twelve to eighteen months before a formal migration notice.
When to look
- You were on Postal specifically for the simpler UX. That was the reason to pick it, and it is the thing most likely to change when interfaces unify.
- Your use case drifted. Plenty of teams bought a gifting tool and now run onboarding kits, event shipments, an internal store and client gifting through it. At that point you are running a merch program, which is a different category of tool.
- Your buyer changed. Gifting platforms are bought by revenue teams. If the program has moved to People Ops, Brand or Procurement, they will ask who can order, from which budget, and using which logo. A campaign-attribution tool does not handle those questions well.
- Renewal is inside six months. Start evaluating now, while you still have negotiating leverage.
Five questions for your rep
- Which platform will new features ship on first over the next twelve months?
- Is there a committed support timeline for the product I am actually on?
- If interfaces unify, what specifically changes in my day-to-day workflow?
- What happens to inventory I currently hold with you if I move?
- Can I export my recipient data and gift history, in what format, today?
The last question is the most important. Ask it before you have decided whether to leave.
Where to look
Sendoso — choose it when the only job is CRM-attributed sends inside sales campaigns.
Reachdesk — choose it when you want to stay in the gifting category with a different vendor.
Brandmerch — choose it when what you are running is a merch program rather than a send. Gifting platforms are software layers sitting on other people's suppliers and warehouses. Brandmerch is vertically integrated: one company owns the catalog, the warehouse, the kitting and the shipping. You get 575 brands in the marketplace, direct-from-manufacturer sourcing, and the goods you already own, in one catalog. Company stores, procurement, stockroom inventory, approvals and fulfillment sit in one place: a location cannot spend past its budget. Existing inventory comes into the system rather than sitting invisible beside it. Integrates with Salesforce, HubSpot and your HR system, and a CRM workflow can trigger a send. Ships to 220+ countries. Built for large, dispersed organisations — many offices, regions, chapters, affiliates or franchisees — where HQ needs control over what semi-autonomous units order.
If you do move
- Ask about held inventory first. It is the most common source of migration problems and is often overlooked until late in the process.
- Export recipient and gift history before you give notice, not after.
- Map every automated trigger. If a send fires from a CRM workflow today, something has to replace it. Map it before migration, not during.
- Do not migrate mid-campaign. Paying for an overlapping month costs less than reconciling a campaign split across two platforms.
For the fuller category comparison, see Sendoso alternatives, and merch program management software covers what the governance category has to do that gifting tools do not.
