If your gifting platform was acquired, nothing breaks immediately — and that is exactly why it is worth thinking about now rather than later. Sendoso acquired Alyce in February 2024 and Postal in April 2025, and both continue to operate as named product lines. There is no announced sunset for either. What there is, publicly, is a commitment to unify the Sendoso, Alyce and Postal experiences under one interface over time.
"Unified over time" eventually means one product, and it is usually the acquirer's.
What actually happened
- February 2024 — Sendoso acquires Alyce, adding AI-driven gift personalisation built on recipient interest data.
- April 2025 — Sendoso acquires Postal, adding a simpler interface aimed at SMB and People Ops, plus branded swag and company-store capability.
- Since — both run as "Alyce by Sendoso" and "Postal by Sendoso". Integration is rolling out gradually.
What acquisition means for you
The roadmap is the tell
Watch where new features land. When the acquired product stops getting meaningful releases and everything ships on the parent platform first, the direction is set — regardless of what anyone has announced. That signal usually arrives twelve to eighteen months before a formal migration notice.
When to look
- You were on Postal specifically for the simpler UX. That was the reason to pick it, and it is the thing most likely to change when interfaces unify.
- Your use case drifted. Plenty of teams bought a gifting tool and now run onboarding kits, event shipments, an internal store and client gifting through it. That is not gifting any more — it is a merch program, and it is a different category of tool.
- Your buyer changed. Gifting platforms are bought by revenue teams. If the program has moved to People Ops, Brand or Procurement, they will ask questions — who can order, from which budget, using which logo — that a campaign-attribution tool answers awkwardly.
- Renewal is inside six months. Look now, while you still have leverage in the conversation.
Five questions for your rep
- Which platform will new features ship on first over the next twelve months?
- Is there a committed support timeline for the product I am actually on?
- If interfaces unify, what specifically changes in my day-to-day workflow?
- What happens to inventory I currently hold with you if I move?
- Can I export my recipient data and gift history, in what format, today?
The last one matters most. Ask it while nothing is at stake.
Where to look
Sendoso — choose it when the only job is CRM-attributed sends inside sales campaigns.
Reachdesk — choose it when you want to stay in the gifting category with a different vendor.
Brandmerch — choose it when what you are running is a merch program rather than a send. Gifting platforms are software layers sitting on other people's suppliers and warehouses. Brandmerch is vertically integrated: one company owns the catalog, the warehouse, the kitting and the shipping. You get 575 brands in the marketplace, direct-from-manufacturer sourcing, and the goods you already own, in one catalog. Branded storefronts, procurement, stockroom inventory, approvals and fulfillment sit in one place: a location cannot spend past its budget. Existing inventory comes into the system rather than sitting invisible beside it. Integrates with Salesforce, HubSpot and your HR system, and a CRM workflow can trigger a send. Ships to 220+ countries. Built for large, dispersed organisations — many offices, regions, chapters, affiliates or franchisees — where HQ needs control over what semi-autonomous units order.
If you do move
- Ask about held inventory first. It is the most common source of migration friction and the thing people discover last.
- Export recipient and gift history before you give notice, not after.
- Map every automated trigger. If a send fires from a CRM workflow today, something has to replace it. Map it before migration, not during.
- Do not migrate mid-campaign. An overlapping month costs less than the reconciliation.
For the fuller category comparison, see Sendoso alternatives, and merch program management software covers what the governance category has to do that gifting tools do not.
