From first order to full-scale merch operations: the strategy, product selection, decoration, logistics, and measurement framework that separates forgettable swag from high-performing brand programs.
Read guide →From first order to full-scale merch operations: the strategy, product selection, decoration, logistics, and measurement framework that separates forgettable swag from high-performing brand programs.
The playbook for companies where HR, marketing, sales, and events all need merchandise but nobody owns the program.
From manual order processing to automated merch workflows: how API integrations transform merchandise operations.
Practical strategies for nonprofits that need maximum impact from limited merchandise budgets.
Everything you need to know about warehousing, inventory management, and fulfillment for branded merchandise programs.
Order volume, SKU variety, and fulfillment speed determine which production model — or combination — keeps your merch program running efficiently.
Elevating guest experience and brand consistency through strategic merchandise across every hospitality touchpoint.
Shopify is built for retail ecommerce. Brandmerch is built for merch operations. Here is how to decide which workflow fits your team.
From spirit wear to alumni gifting: how education institutions run merchandise programs that build community and generate revenue.
Everything you need to know about ordering custom hoodies your team will actually wear — blank selection, decoration methods, artwork prep, sizing strategy, realistic timelines, and true cost breakdowns.
A seasonal roundup of the gift categories earning the best recipient feedback heading into the 2026 holiday season.
A practical guide for agencies that want to add merchandise services without adding operational chaos.
A fair, detailed breakdown of three merch and gifting platforms — their strengths, limitations, and the use cases each was actually built for.
Stop treating booth swag as party favors. A tactical playbook for tiered giveaway strategy, product selection, event logistics, and post-show follow-up that converts.
A practical breakdown of cost, quality, durability, and brand impact to help you choose the right decoration method — or use both strategically.
From concept to courtside — how a premium beer brand and Brandmerch built performance basketball uniforms on a six-week timeline for a high-profile experiential campaign.
A strategic guide to merchandise that matches the quality, culture, and distributed reality of modern technology organizations.
From pre-event planning to post-show follow-up: how top teams use swag as a conversion tool, not a giveaway line item.
A framework for choosing onboarding gifts that reinforce culture, scale with your hiring plan, and make new hires feel like they belong from day one.
A practical framework for building welcome kit programs that strengthen onboarding for remote, hybrid, and in-office teams — from product selection to automated fulfillment.
Inside the partnership that transformed L'Oreal's approach to healthcare relationship gifting — from fragmented one-offs to a scalable luxury program with compliance built in.
How to design, ship, and scale welcome kits for distributed teams — from solving the logistics puzzle to creating unboxing moments that make remote feel personal.
Inside the partnership that turned a fragrance concept into a scalable sensory brand system spanning every SoulCycle studio in the country.
How the best teams plan, budget, source, and measure gifting programs that actually move the needle.
A curated roundup of high-impact gift products for every audience, budget tier, and business occasion in 2026.
A single platform to source products, generate mockups, enforce brand standards, run branded storefronts, and fulfill orders — replacing the spreadsheets, email chains, and vendor chaos that define merchandise management today.