MerchOS Selling
Run every storefront from one inventory
Branded storefronts, wholesale ordering and retail fulfillment, all running on the same stock.

Everything you need to sell

Branded storefronts
Online stores for customers, employees or events.
Learn about branded storefronts →
Inventory
Available, incoming and reserved stock across every channel.

Retail fulfillment
Store orders ship automatically from your stock.
Learn about retail fulfillment →Wholesale portals
Locations and partners reorder at wholesale prices.
Preorders
Take orders first, then produce once the window closes.
Shopify connection
Keep your Shopify store and ship from MerchOS.
How selling works
- 01
Build the catalog
Add products, prices and collections.
- 02
Open a store
Launch a storefront or wholesale portal, or connect Shopify.
- 03
Stock it
Hold inventory in your stockroom, or run a preorder.
- 04
Sell and restock
Orders ship automatically. Reorder before you run out.
Frequently asked questions
Looking for help with branded merchandise? Explore FAQs on ordering, fulfillment, storefronts, pricing, and more.
View more- MerchOS Selling runs branded online storefronts for customers, employees and events, wholesale ordering portals for locations and partners, and preorder campaigns. Every channel draws from the same inventory, and orders ship automatically from your stockroom.
- Yes. You can keep your Shopify storefront and connect it to MerchOS fulfillment, subject to the integration setup for your program, so orders placed in Shopify ship from your stockroom without migrating to a new store.
- A wholesale portal is a private storefront where approved buyers, such as individual locations, franchisees or partner accounts, reorder from an approved catalog at wholesale prices. Headquarters sets the catalog, pricing, permissions and approval workflows.
- Yes. A storefront can run as a preorder campaign: buyers order during an open window, and the merchandise is produced together once the preorder closes. A store can also sell from stock first and switch to preorder when the stock runs out.
- Storefronts are fully branded online shops you can launch in minutes in MerchOS, integrated with your procurement and inventory. Use them for employee merchandise stores, client gift catalogs, event pop-up shops, preorder campaigns or internal wholesale ordering.
- MerchOS Selling is the platform workflow your own team runs: building storefronts, setting prices and managing inventory. Retail Operations is the managed program, where a Brandmerch team runs sourcing, inventory, wholesale ordering, storefronts and fulfillment for your retail merchandise on MerchOS.
MerchOS™
Every channel,
one inventory.
Run storefronts, wholesale accounts and retail locations from the same stock in MerchOS.