Retail merchandise operations, from procurement to storefront
Brandmerch runs retail merchandise operations for any company that sells its own products: procurement, storage, wholesale ordering for one shop or hundreds, and retail storefronts, all from one inventory and managed in MerchOS, our retail merchandise platform.
The whole retail operation, run by one company
We run the merchandise operation, from making the products to restocking each shop, and provide MerchOS, the retail merchandise platform your team and your stores use to order, approve and report.
Merchandise procurement
Custom manufacturing, every kind of printing and products direct from 575 brands. Bring your existing vendors and items too, and manage the whole range in one place.
Storage and live inventory
Finished goods are warehoused in our stockroom with live counts of what is available, incoming and reserved, across more than one location when you need it.
Wholesale ordering, for one shop or hundreds
Each shop reorders from one approved catalog at wholesale prices. You set budgets and approvals, and billing and reporting are consolidated across every location.
Retail storefront
Branded online stores that sell to your customers, drawing on the same inventory as your physical shops.
Who runs retail with Brandmerch
Any company that sells its own products: in its own shops, online, at events, or through franchise and wholesale partners.
Retail brands and store chains
Your own product lines for your own stores, from a flagship to every location, with one catalog and live stock.
Consumer and lifestyle brands
Merchandise sold online, at pop-ups and events, and through wholesale accounts, made and stocked in one place.
Hotels and resorts
Gift shop merchandise for every property from one catalog, with a storefront guests can keep buying from after their stay.
Museums, venues and attractions
Shop merchandise for museums, stadiums, theaters and parks, with stock held centrally and sent to each point of sale.
Fitness and wellness studios
Apparel and accessories for the front-desk shop in every studio, reordered by each location.
Restaurant groups and franchises
One approved range for every restaurant or franchise location, each reordering from the same catalog at wholesale prices.
Any company running retail
Whether you sell from one shop, one website or hundreds of locations, we can run the merchandise side of it.
In hospitality? See branded merchandise for hospitality for staff apparel, amenities and guest gifts as well as the gift shop.
Wholesale ordering, for one shop or hundreds
Store managers reorder what their shop needs. You decide what is in the catalog, how much each location can spend, and which orders need sign-off.
- One approved catalog: You approve the range and publish it to each shop and storefront, in the right colors with the right logo.
- Wholesale pricing: Locations reorder at wholesale prices, not retail.
- Budgets: Set a budget for each shop. An order that goes over it is held until someone with authority approves it.
- Approvals: Require approval above an order value you choose, so new items and large orders are signed off centrally.
- Consolidated billing: Billing for every shop is consolidated, instead of a separate invoice from each vendor.
- Reporting: See spend, orders and stock by location, so you know what each shop buys and holds.
How a retail merchandise program runs
- 1
Set up the range
We agree your catalog, brand rules, shops, budgets and approvers, and set them up in MerchOS.
- 2
Procure and proof
We source or manufacture each item, bring in your existing vendors, and send every proof to you for approval.
- 3
Receive and store
Finished goods arrive at our stockroom, are counted, and show up in your live inventory.
- 4
Reorder and sell
Each location reorders from the catalog, your retail storefront sells online, and we ship both from the same stock.
Pieced together, or one program
Where the work and the cost land when retail merchandise is spread across vendors, spreadsheets and stores, and when Brandmerch runs it as one program.
Merchandise procurement
- Pieced together:
- A different vendor for each product line
- Brandmerch:
- One range from custom manufacturing, every kind of printing, 575 brands and your existing vendors
Pricing
- Pieced together:
- Small-order prices on every reorder
- Brandmerch:
- Wholesale prices, with volume price breaks across your whole operation
Inventory
- Pieced together:
- Back rooms and spreadsheets, counted by hand
- Brandmerch:
- Our stockroom, with live counts by product and location
Brand consistency
- Pieced together:
- Depends on each vendor
- Brandmerch:
- Approved artwork and colors attached to every item
Online sales
- Pieced together:
- A separate store with its own stock, or none
- Brandmerch:
- A retail storefront that sells from the same inventory
Billing and reporting
- Pieced together:
- An invoice from every vendor
- Brandmerch:
- Consolidated billing, with spend by location
| Pieced together | Brandmerch | |
|---|---|---|
| Merchandise procurement | A different vendor for each product line | One range from custom manufacturing, every kind of printing, 575 brands and your existing vendors |
| Pricing | Small-order prices on every reorder | Wholesale prices, with volume price breaks across your whole operation |
| Inventory | Back rooms and spreadsheets, counted by hand | Our stockroom, with live counts by product and location |
| Brand consistency | Depends on each vendor | Approved artwork and colors attached to every item |
| Online sales | A separate store with its own stock, or none | A retail storefront that sells from the same inventory |
| Billing and reporting | An invoice from every vendor | Consolidated billing, with spend by location |
Retail programs we run
Case study
A signature product for 90+ studios
Brandmerch developed SoulCycle's signature grapefruit scent, produced more than 10,000 candles and diffusers, and is the ongoing supplier for its studios nationwide.
Read the SoulCycle case studyCase study
One catalog for 280 partner organizations
Changent replaced separate ordering across its network with one catalog, a budget for each partner applied at checkout, and inventory held in a single stockroom.
Read the Changent case study
