Merchloop is a print-on-demand company store. Brandmerch is a merch program. If you have one team and want a store with no minimums, Merchloop does that well. If you have offices, brands, branches or franchisees that each buy their own merch, you need bulk pricing, stock held in a warehouse and budgets set per location, which is a different kind of product.
What Merchloop is
Merchloop builds and hosts a branded store your team orders from. Every piece is produced on demand and shipped to the individual, with no minimums and no inventory. Store plans run from free (up to 20 products) to $999+ a month for 1,000+ employees, with the swag priced separately per piece.
That model works well for a small team or a one-off campaign.
Where multi-location companies outgrow it
- Per-piece pricing. On demand means every hoodie is priced as one hoodie. Bulk pricing on a 500-unit run for a rebrand or a conference requires somewhere to store the stock.
- Nothing on a shelf. With no inventory, a kit for Monday's new hire is made after the order, not pulled and packed the same day.
- One store, one team. Department and group pages are add-ons. Twenty-eight brands or two hundred branches each need their own catalog, their own budget and a spend line HQ can read.

What Brandmerch does instead
- One catalog across every brand and supplier. 575 brands, direct-from-manufacturer sourcing and goods you already own — in the same catalog, under the same approvals.
- Bulk when it should be bulk, held in our warehouse. Produce the run once, store it with us, and we kit and ship it per order — to an office, a branch or a front door in 220+ countries.
- MerchOS™ runs the program. A catalog per location or brand, budget caps that apply before an order is placed, approval routing by value, and spend reported by location, brand or region.
Changent runs merch for 280 partner organizations on one program this way. Read how.
Side by side
| Merchloop | Brandmerch | |
|---|---|---|
| Model | Print-on-demand company store | Merch program: catalog, warehouse, kitting, shipping and controls |
| Minimums | None; priced per piece | Bulk pricing on production runs; small runs available |
| Inventory | None held | Held in our warehouse, counted live |
| Many locations or brands | Department pages as add-ons | A catalog, a budget and a spend line per location or brand |
| Platform pricing | Free to $999+/month; swag separate | From $19.99/month — plans |
| Shipping | Dropship to the individual | Bulk, per order and kits, 220+ countries |
Which to choose
Merchloop if you are one team that wants a store without forecasting inventory.
Brandmerch if you are many locations, brands or partners and HQ needs to control what gets ordered and see what it cost. Talk to us, or see the full platform comparison.

